Homeserve

Iconic Steps first TV commercial for agency RocketMill

“BOTH GREAT GUNS AND ICONIC STEPS ARE FIERCELY COMMITTED TO CHAMPIONING THE UNDERREPRESENTED AND MENTORING THE NEXT GENERATION, WHICH MEANT THAT WE HAD A NUMBER OF YOUNG PEOPLE ON SET WATCHING THE PROCESS... AND KEEPING ME ON MY TOES!”

Calum Macdiarmid – Great Guns Director

brief

The campaign’s aim was to prompt the audience to reflect on the inconvenience and hassle that is caused by repairs and emergencies within the home, positioning HomeServe cover as the stress-free solution.

Within a saturated market, the key goal was to build awareness, familiarity and trust in the HomeServe brand.

solution

Working with Great Guns, we were able to co-produce a commercial video that shows that with a policy from HomeServe, home repairs and emergencies are taken care of, enabling customers to ‘take home life in their stride’.

result

Iconic Steps was able to co-produce a commercial with simplicity and humour to correctly communicate the benefits of HomeServe cover, in a way that connects emotionally by mirroring the lives of the target audience.

Homeserve

“BOTH GREAT GUNS AND ICONIC STEPS ARE FIERCELY COMMITTED TO CHAMPIONING THE UNDERREPRESENTED AND MENTORING THE NEXT GENERATION, WHICH MEANT THAT WE HAD A NUMBER OF YOUNG PEOPLE ON SET WATCHING THE PROCESS... AND KEEPING ME ON MY TOES!”

brief

brief

solution

solution

result

result

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